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Category Archives: Monitoring & evaluation
Nielsen finds East/West divide in media habits
The so-called digital divide between emerging and developed economies worldwide may not be that wide after all. A new online survey conducted by The Nielsen Company has found that while Western countries tend to be heavy users of media hardware … Continue reading
More communication thesis topics
My students say that their biggest challenge is to come up with thesis topics. My view is that if students read widely — theses, journals, books and the web – they can think of new ideas or adapt previously done … Continue reading
Impact evaluation of a media campaign
Yesterday, I was at a validation forum in which results of research supported by public funds were presented. One of the projects which is relevant to Devcompage was about impact, rate and spatial dissemination of agricultural technologies. Effectiveness of communication … Continue reading
Monitoring & evaluation of IEC materials
One common thread that runs through the media campaigns and entertainment-education projects that my partners and I have done is systematic monitoring and evaluation (M&E) of communication materials, process and effects. I decided to write about this because there seems … Continue reading
How to analyze audience research data
In our two recent initiatives on Entertainment-Education — Farm IPM Radio supported by the Rockefeller Foundation and Environmental Radio Soap Opera funded by the World Bank Development Marketplace 2005 Award — we took great pains in analyzing the audience. Research-based … Continue reading
