As an extension service of the Visayas State University Department of Development Communication, Devcompage is a learning resource on development communication for students, teachers and development practitioners — extension specialists, field workers, and NGO staff. Anyone is free to use the materials in this blog, provided that the proper citation and acknowledgment are made. It contains reference materials from trustworthy communication sources, PowerPoint presentations, field photos and PDF files of reports and papers I have published with my research partners, discussions and personal insights about the work that I have done in more than 3o years, and my feedback to comments from readers of this blog.

Credit: Header designed by Lauro Atienza (International Rice Research Institute)

Dr. Monina M. Escalada with the St. Andrews Prize for Environment 2002 Medal

Dr. Monina Escalada is a university professor and communication scientist who has published several books and peer reviewed papers and had been awarded the “Article of the Year Award” by the Journal of Applied Communications in 1997. Her work has won several prestigious international awards including the 2007 COM+ Communication Award for communicating science for people and the planet, the World Bank Development Marketplace Award 2005, St. Andrews Prize for Environment 2002, Vietnam’s Golden Rice Award in 2002 and 2003. For her outstanding contributions to Vietnam, she was personally awarded by the Vietnam government a Medal for Agricultural Development in 2001. Dr. Escalada has served on the FAO Panel of Experts on Integrated Pest Control from 1991-1995 and the Center-Commissioned External Review (CCER) panel of the “Biodiversity for Livelihoods” program of the International Plant Genetic Resources Institute (now Bioversity International) in 2006.

In the past 20 years, her research has focused on understanding farmers’ pest management decisions and practices, developing strategies in communicating to farmers and developing education-entertainment approaches. She has extensive experience working with national agricultural research systems (NARS) partners in multi-stakeholder partnerships and capacity building in participatory development, monitoring and evaluation of scaling up initiatives in resource management.

Dr. Escalada has made significant contributions in the design, monitoring and evaluation of the “Three Reductions, Three Gains” program in Vietnam. So successful was this scaling up initiative that it has received a 2004 Golden Panicle Award from the Vietnamese government. In April 2005, the Minister of Agriculture Dr Cao Duc Phat, officially endorsed “Three Reduction, Three Gains” as national policy and appointed a national committee to implement it in all rice areas. She conducted initial farmer experiments and introduced farmer participatory research to Can Tho University, south Vietnam. This concept spread throughout Asia. She also pioneered in the use of knowledge, attitude and practice (KAP) surveys in pest management and developed various ways to measure farmer perceptions.

To learn more about her professional work, write “monina escalada” in your favorite search engine (Google, Yahoo Search or MetaCrawler (http://www.metacrawler.com), the  “search engines of search engines”. This search will turn up some interesting bits about her.

Many of the on-the-ground efforts reported in this blog is drawn from multi-disciplinary work done with Dr. K.L. Heong, a senior scientist  in the International Rice Research Institute (IRRI).

Dr. K. L. Heong

Dr. Heong  conducts research in the areas of insect ecology, sociology of farmers’ decision-making, design and implementation of communication strategies and entertainment-education. Although Dr Heong is a biologist, he has ventured into applying social psychology in his work to communicate scientific principles in simple ways to rural farmers. His research has contributed towards significant changes in rice farmers’ attitudes and practices in plant protection in many countries. In Vietnam his work contributed to farmers’ insecticide reduction by 53% in several provinces in the Mekong Delta.

He is author of more than 120 scientific papers, 5 books and 2 CD packages. In 2000 his scientific publications earned him the higher doctorate degree of Doctor of Science (D.Sc) from the University of London.