As an extension service of the Visayas State University Department of Development Communication, Devcompage is a learning resource on development communication for students, teachers and development practitioners — extension specialists, field workers, and NGO staff. Anyone is free to use the materials in this blog, provided that the proper citation and acknowledgment are made. It contains reference materials from trustworthy communication sources, PowerPoint presentations, field photos and PDF files of reports and papers I have published with my research partners, discussions and personal insights about the work that I have done in more than 3o years, and my feedback to comments from readers of this blog.
Credit: Header designed by Lauro Atienza (International Rice Research Institute)

Dr. Monina M. Escalada with the St. Andrews Prize for Environment 2002 Medal
Dr. Monina Escalada is a university professor and communication scientist who has published several books and peer reviewed papers and had been awarded the “Article of the Year Award” by the Journal of Applied Communications in 1997. Her work has won several prestigious international awards including the 2007 COM+ Communication Award for communicating science for people and the planet, the World Bank Development Marketplace Award 2005, St. Andrews Prize for Environment 2002, Vietnam’s Golden Rice Award in 2002 and 2003. For her outstanding contributions to Vietnam, she was personally awarded by the Vietnam government a Medal for Agricultural Development in 2001. Dr. Escalada has served on the FAO Panel of Experts on Integrated Pest Control from 1991-1995 and the Center-Commissioned External Review (CCER) panel of the “Biodiversity for Livelihoods” program of the International Plant Genetic Resources Institute (now Bioversity International) in 2006.
In the past 20 years, her research has focused on understanding farmers’ pest management decisions and practices, developing strategies in communicating to farmers and developing education-entertainment approaches. She has extensive experience working with national agricultural research systems (NARS) partners in multi-stakeholder partnerships and capacity building in participatory development, monitoring and evaluation of scaling up initiatives in resource management.
Dr. Escalada has made significant contributions in the design, monitoring and evaluation of the “Three Reductions, Three Gains” program in Vietnam. So successful was this scaling up initiative that it has received a 2004 Golden Panicle Award from the Vietnamese government. In April 2005, the Minister of Agriculture Dr Cao Duc Phat, officially endorsed “Three Reduction, Three Gains” as national policy and appointed a national committee to implement it in all rice areas. She conducted initial farmer experiments and introduced farmer participatory research to Can Tho University, south Vietnam. This concept spread throughout Asia. She also pioneered in the use of knowledge, attitude and practice (KAP) surveys in pest management and developed various ways to measure farmer perceptions.
To learn more about her professional work, write “monina escalada” in your favorite search engine (Google, Yahoo Search or MetaCrawler (http://www.metacrawler.com), the “search engines of search engines”. This search will turn up some interesting bits about her.
Many of the on-the-ground efforts reported in this blog is drawn from multi-disciplinary work done with Dr. K.L. Heong, a senior scientist in the International Rice Research Institute (IRRI).
Dr. Heong conducts research in the areas of insect ecology, sociology of farmers’ decision-making, design and implementation of communication strategies and entertainment-education. Although Dr Heong is a biologist, he has ventured into applying social psychology in his work to communicate scientific principles in simple ways to rural farmers. His research has contributed towards significant changes in rice farmers’ attitudes and practices in plant protection in many countries. In Vietnam his work contributed to farmers’ insecticide reduction by 53% in several provinces in the Mekong Delta.
He is author of more than 120 scientific papers, 5 books and 2 CD packages. In 2000 his scientific publications earned him the higher doctorate degree of Doctor of Science (D.Sc) from the University of London.



66 comments
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January 29, 2008 at 6:03 pm
Monina Escalada
From Dario Cidro, by email…
Ma’am Moni, I will be regularly reading your Devcompage coz its really a great resource for us who are into extension practice. I hope vsu will not impose a restriction to limit readership of your weblog to your students only!
But at any rate, we are your students too so I guess it won’t matter. Thanks a lot for providing us a very rich reference website on devcom and rural development…
I have recently watched the movie “Into the Wild” and this is based on a nonfiction book by Jon Krakauer. The book is about a story of a young man who tragically died of starvation in Alaska. If you have time in one of your trips to Manila, please check this book and I really find it worth sharing. I think your students will enjoy it as well. There’s another book by Krakauer, “Into Thin Air”, and you may want to try it also. How I wish I could read them with your espasol and biko!
[When I was a kid, we used to eat biko with bulad! My grandmother would intentionally put just enough sugar to taste because of the dried fish that goes with the biko!]
February 6, 2008 at 1:35 pm
merv
Finally! something I could sink my teeth into… the devcom page is a great idea Ma’am Moni (we’ll what do you expect from a great person like her? hehe..) after reading Krakauer’s “Into Thin Air”, I suggest reading Anatoli Boukreev’s “The Climb” (Boukreev is the villain of Krakauer’s “Into Thin Air” which is not entirely true by the way) the tragic “Into the Wild” should have never happened if the guy in the movie and of course the book followed The First Law of the Outdoors: “NEVER CLIMB ALONE” also try reading Martin Dugard’s “Surviving the Toughest Race on Earth” and my personal favoite “Fall of the Phantom Lord” by Andrew Todhunter, this is the story of rock- climbing legend Dan Osman… Jah Bless you all
February 6, 2008 at 7:52 pm
Monina Escalada
Hi Mervyn. Thanks for the book review and your book recommendations. Will try to get hold of those books when I go to Manila. I’m glad you’re reading. I hope your classmates are book readers too.
BTW, pls read my comment in “how can we improve the quality of instructional materials”. it’s the one after anabelle’s comment.
February 14, 2008 at 4:00 am
Trel Borja
Dr Escalada, I’ve read your blog. It’s very reader-friendly. Professional and scholarly. Simply beautiful! Thanks for allowing anybody to access it. I agree with you. “Information is not a zero-sum phenomenon.” I learned a lot.
Trel Borja
Xavier University
February 17, 2008 at 1:52 pm
Avril De Guzman
Dear Maam Moni,
I think the blog is a great idea. I have even thought of creating one for my classes when I’m back (the blog I have now has been mostly about my day to day life, which has become part of my de-stressing mechanism from all those journal readings, hehe). I cannot wait to be back and be with students again, I look forward to working with you soon. =) I will take time to read your postings and I just know the material will be really helpful! Thanks, thanks!
Avril
February 17, 2008 at 5:10 pm
Monina Escalada
Avril Hi! I’m glad you dropped by Devcompage. The great thing about blogs is the interaction with readers. In fact, someone said that in Devcompage, both teachers and students converge. But apart from students and teachers, alumni and friends from all parts of the world also post comments which makes it truly a global village.
You can also visit my other blog: http://placesandfood.blogspot.com. That one contains many bits of useful advice about travel and food, like my easy-to-follow kitchen-tested recipes that you can try out in your kitchen in Iowa.
March 13, 2008 at 11:27 pm
pearl hope
good day!
im a devcom student in cebu city philippines,, i really like this page because it helps me in my studies.. i hope i can rely some of our subjects in your page.. thank you and More powers!
March 14, 2008 at 3:00 am
Monina Escalada
Pearl Hope, thanks. I hope tell your classmates about Devcompage. There’s still a lot of information in my treasure chest of devcom or masscom that I have not posted or uploaded, please feel free to leave a comment if you have any specific questions or if you want to suggest topics you want me to tackle. I might be able to help. Good luck in your studies.
March 19, 2008 at 11:53 am
H.M.Fathima Khanam
Dear Sir,
I take this opportunity to introduce myself as Ms.Fathima Khanam.H.M, working as Project Associate for Icfai University Press. I am part of the “Copyrights Cell” team handling issues related to copyright/reprint permissions from Icfai. I am writing to you to seek your permission to reprint the below mentioned article.
Your kind contribution would be of great help.
The details of an article are as follows
Article: Environmental radio soap opera for rural Vietnam
Authors: M.M. Escalada and K.L. Heong
Page extent of the article: Entire article( From 1 to 13)
Issue details: June 2007
Source/URL: http://devcompage.files.wordpress.com/2007/12/mescaladaheong-asia-radio-paper.pdf
Title of Publication: Devcompage wordpress
Title of Icfai’s Professional Reference Book: Communication for social change.(Book title is subject to change after the final review)
Expected Date Of Publication: June – 2008
About Icfai:
The Institute of Chartered Financial Analysts of India (Icfai) is a non-profit organization involved, primarily, in imparting quality education. Presently, Icfai offers more than 50 programs in almost all subjects of contemporary interest and utility. The motto of Icfai is Merit with ethics and a passion for excellence.
About Icfai University Press:
In order to survive and thrive in a rapidly transforming economic and business environment, executives and professionals need to continuously acquire emerging knowledge and skills. The Icfai University Press therefore brings out a portfolio of publications to make the much-needed knowledge available to its readers who include students, research scholars and working executives. Presently, the Icfai University Press brings out 18 magazines and 57 journals.
About Icfai Books:
Icfai Books is the initiative of the Icfai University Press to publish a series of professional reference books in the areas of accounting, banking, insurance, finance, marketing, operations, HRM, IT, general management and allied areas with a special focus on emerging and frontier themes. These books seek to provide, at one place, a retrospective, current as well as prospective view of the contemporary developments in the environment, with emphasis on general and specialized branches of knowledge and applications.
These professional books are based on relevant, authoritative and thought-provoking articles written by experts and published in leading professional magazines and research journals. The articles are organized in a sequential and logical way that makes reading continuous and helps the reader acquire a holistic view of the subject. This helps in strengthening the understanding of the subject better and also enables the readers stretch their thoughts beyond the contents of the book. These books are designed to meet the requirements of working executives, research scholars, academicians, students of professional programs and Indian and foreign universities. Around 40 books are sent to print every month.
The books are meant for the purpose of dissemination of knowledge and information and are sold at highly discounted prices. The publishing unit is, therefore, heavily subsidized by the parent organization involved in higher education. If you need any more information about Icfai Journals and Magazines, please visit http://www.iupindia.org. We have the pleasure of announcing that we have changed the look and feel of our web presence with a few additional features. The new URL of our web site is: http://www.books.iupindia.org.
In respect of the article for which, we now seek reprint permission, we shall be obliged if you would be kind enough to grant us permission to reprint the article in print media as well as electronic format in English or translated into other languages also, if required, for world wide distribution. For your kind information, the print run of the book would be normally 5000 copies in batches of 1000s.”
Please consider our request and grant us the reprint permission. Due credit, in the prescribed format, is always given to the copyright holder.
May we also request you to provide us with the following information for our use and records.
Name of Copyright holder
Specific credit line as you would like it to appear in the book
Eg: source:www.———©————–Reprinted with permission.
Address for sending complimentary book
According to our organization’s standard credit line policy, only the source and the details of the copyright holders are mentioned in the credit line and it appears at the footnote of the first page of the article.
Looking forward to an early response from you and thanking you in anticipation.
With best regards
Ms.Fathima Khanam.H.M
Project associate
Copyrights Cell
Icfai Research Center, Icfai University
4Th Floor, Stellar Sphinx,
Banjara Hills, Punjagutta, Hyderabad-500 082
Voice + 91-40-23423168/70-EXT-209
Fax No.:91-040-23435386
Email: fathimak@icfai.org
April 2, 2008 at 8:31 pm
Monina Escalada
Fathima, we have reconsidered and now give permission to Icfai University Press to reprint the article on “entertainment-education” for inclusion in your book, provided that due credit is given to the authors.
April 30, 2008 at 4:41 pm
Ronny Adhikarya
Dear Moni:
What a great initiative … in providing this much needed knowledge sharing & brokering service and forum in the “blogosphere”.
Kudos to you for promoting and sharing your “tacit” knowledge on development communication to the ever increasing number of development practitioners and thinkers.
I will also check on your other blog on places & food as I am presently also advocating “culinary” tourism and “culinary” journalism … Heh3x
All the best and with warmest personal regards.
Ronny
E-mail: Ronny@RAdhikarya.com
Skype: ronny4skype
Web: http://www.linkedin.com/in/ronnyadhikarya
Books: http://www.books.google.com/books?q=adhikarya
May 7, 2008 at 2:15 am
Jojo Agot
Ma’am Moni,
I don’t know if anybody noticed but your blog has had more than 11,000 hits from all over the world. I checked the ClustrMaps feature of the website and I’m pleasantly surprised to find out that many visitors came from as far as America, Central Europe, and Africa.
If my memory in geography can be trusted, I think some people from Iceland and New Zealand have also been reading devcompage- that almost covers North and South Poles!
The most number of hits came from the US (East Coast and California area), UK, India, the Philippines, Vietnam, Indonesia and NSW Australia.
Random hits include Japan, Ecuador, Ethiopia, Kazakhstan, Ivory Coast, Kenya, Mongolia, Russia, North Korea, and the Caribbean.
Well, I need not bore you with geographical roll call; maybe I’m just saying congratulations, hahaha.
May 7, 2008 at 2:22 am
Monina Escalada
Jojo, you are an astute observer indeed. Yes, we have more than 11k readers from all over the world within a span of 6 months! I like the geographical spread I see in Clustrmaps and although my work is focused in Asia, it shows once again that science is borderless. The steady increase in the number of readers gives me instant gratification which inspires me to tackle relevant themes in keeping with the niche of Devcompage.
But loyal readers like you who think and post meaningful comments that lead to a discussion are what make a niche blog tick. I hope more readers will leave comments that will make the blog more interactive.
June 27, 2008 at 12:05 am
Jojo Agot
i love the new look in the frontpage
June 27, 2008 at 8:12 pm
Monina Escalada
Jojo, you noticed! I’m glad you like the new web banner of Devcompage. It was designed by my friend, Lauro Atienza, of IRRI, who did it pro bono. It’s his gift for me.
August 24, 2008 at 5:55 pm
Lanie
Dear Ms. Escalada:
I salute you for putting up a webpage on development communication. I’ve been looking for one for the past few days and glad that I stumbled on this site.
I am also amaze to see that you provide advises (thesis, etc.) and post devcom-related materials that anybody can download or check for free! You are such a kind spirit, Ma’am! May God provide you with good blessings in life.
By the way, I am Lanie. I’m taking up my master’s degree in Development Communication. Although, my undergrate and professional experiences are communication-related, DevCom is a totally new and very interesting subject for me. I am very much serious to become an expert on this in the future.
However, Ma’am, since I came from other field of communication (Media and Corporate Communication), I would like to seek your advice on how I should start with this field.
August 24, 2008 at 7:14 pm
Monina Escalada
Lanie, thanks for visiting Devcompage. You asked how you should start in this field. Your doing a master’s degree in Development Communication is a step in the right direction. But beyond the academic preparation, you need to gain hands-on and/or field experience in devcom implementation and research projects. That way you will gain skills and insights that the books may not be able to tell you. You also need to publish your work in peer-reviewed journals. To be able to do this, you research must be designed with scientific rigor. Good luck.
August 24, 2008 at 10:03 pm
Lanie
Dear Ma’am,
Thank you so much for a very prompt response. Will do just that. Have a nice day po!
August 27, 2008 at 10:07 pm
Jed Asaph Cortes
Ma’am, I was just wondering…what really made you to start a blog like Devcompage. I had “cool and professional” as my initial impression but as browsed through the posts, links and comments, I realized that this is REALLY a great resource.
Even though I’m just starting out to experience DevCom, I nevertheless have a desire to learn more (sneakily ahead of my classmates, hehehe). Not that I’d like to be ahead of them for selfish reasons, I do invite them to take time to go the extra mile but they don’t seem to care about it (even inviting them to read Devcompage). Well, let me give them the benefit of the doubt for a number of possible reasons, like being busy, lack of internet access, or being unfamiliar to the blogosphere…hehehe
Now, I have my own blog from WordPress too. it’s jedcortes dot wordpress dot com and the idea of having that actually came to me after I visited devcompage. It is where I publish most of the many things that pop up in my mind especially those I think about most and discuss even with myself. Hahaha. It’s about anything that happens with my life that’s worth bloggable.
Ma’am, you can also visit the Amaranth’s blog. I am the one developing it but it was actually a composite idea of the staff… http://amaranthvsu.wordpress.com/ We’d really love to hear from you; we’re constantly looking for ways on how to improve the pub. We’re still wondering, too, if this blog will ‘make patok’ with the VSU students, but we just hope that this will also serve our purposes, especially audience feedback.
That’s all. Good day, ma’am!
August 28, 2008 at 5:19 pm
Monina Escalada
Jed, thanks for the link to the Amaranth blog. I visited it already and left a comment. You asked what made me start Devcompage. Well, it was my son, an IT graduate, who egged me on to start it. This was November 4, 2007 and I was about to send as email attachments my updated course outline and one week of readings to my students as I was going to be overseas on the first week of classes. He just showed me the way and when I got started I couldn’t stop. I started at 2 pm and six hours later, my son asked, “What are we having for dinner?” I replied, “Just call Hap Chan for Chinese food delivery.” Well, as of today, Devcompage has 20,415 hits. Not bad for a niche blog.
But Devcompage has evolved from being a course blog to one which helps not just my students but many others from other universities and organizations as well. That gives me a lot of professional satisfaction coz I have a treasure chest of field experiences and insights in media campaigns, monitoring and evaluation, and communication research methods that I’m willing to share with anyone. I hope you will continue to visit Devcompage and post a comment.
October 15, 2008 at 9:46 pm
Clyta Borbon
Good day, Ma’am.. I am a DevCom student from Xavier University(Cagayan de Oro). I am also one of Ma’am Trel Borja’s student. Thank you so much for posting this devcom page, i find it very useful and educational. I enjoy being a Devcom student because I find this as a very insightful course. I am graduating this year but I actually don’t know where I am heading after this but I would very much want to join in a work force that it related to my field where I could put my learnings into practice. Boy, am i glad that I browsed through your page, Ma’am. I hope you continue posting articles because i love reading them. Thank you!
October 16, 2008 at 9:38 pm
Monina Escalada
Thanks Clyta for the encouragement. Good luck in your future career in devcom.
November 6, 2008 at 1:07 pm
Supriyanto
Dear Ms. Escalada,
My name is Supriyanto. I work as an IEC-BCC officer at American Red Cross (Health Department) in Banda Aceh office, Province of Nanggroe Aceh Darussalam – Indonesia. Currently we still develop communication materials (such as flipchart, calendar, sticker, posters, PSA) for our program. We will use it to delivered health knowledge and practice in community thorough household and community discussion.
I would like to ask you about the institution in South East Asia or Asia that provide training or workshops on IEC BCC development, implementation, monitoring and evaluation. I have checked IEC-BCC materials productions training at Asia-Pacific Development Communication Centre in Thailand (http://www.dpu.ac.th/adcc/course.asp?action=view&id=39), but it has been closed.
I have searched another institution in Indonesia and South East Asia region that provide similar training, but I still haven’t found it. If you have any information on IEC BCC development training/workshops, especially located in South East Asia or Asia, please kindly refer to me. Thank you very much for your help and attention.
Best Regards,
Supriyanto
November 9, 2008 at 12:07 pm
Monina Escalada
Supriyanto, the Kasetsart University International Center for Development Communication (http://www.eto.ku.ac.th/icdc/) in Bangkok offers training courses for a fee. I checked its training calendar and found these courses which might be relevant to you:
Behavior change communication planning (US1,400)
Participatory monitoring and evaluation (US$1,400)
IEC messages and materials development (US$1,500)
To attend these courses, you have to allocate funds for travel and hotel accommodation. I have not been to any of these courses so I can’t tell you how good they are. While international training has its value, in-country training offers greater value as it addresses trainees’ real situations and needs. One option is to engage the services of a reputable communication consultant for a week or so and a customized training can be designed and implemented that will meet your needs.
Let me know your thoughts on this.
November 10, 2008 at 12:52 pm
Supriyanto
Dear Ms. Escalada,
Actually, we have hired the consultant to design, implement, monitor and evaluate our BCC program. I need IEC BCC or health communication training to improve my knowledge and skill. Ok, I’ll check and contact International Center for Development Communication of Kasetsart University. If you have further information on similar training or workshops, please kindly refer to me. Thank you very much for your information and suggestion.
Best regards,
Supriyanto
November 19, 2008 at 4:56 pm
RobKSA
Everyone seems to be calling you “ma’am” so without searching for it, do you teach and if so where po? And also without searching (lazy me!) what’s the difference between devcom and other such as marketing communications? The reason is my daughter is in 3rd year HS and I intend to enroll her at the UA&P in “Masters in Communications” which is basically geared towards marketing communication. Thanks and I really like your site, it’s one of those that really one that intends to share (walang bola yan!)
November 19, 2008 at 5:30 pm
Monina Escalada
Hi RobKSA, those who call me “ma’am” are communication students. I teach development communication (devcom) at the Visayas State University in Baybay City, Leyte. I used to teach mass comm in UP Diliman in the mid 70s but moved here after graduate studies at the University of Hawaii, to the dismay of my boss. But as this About page shows, besides teaching students, the bulk of my time is spent in designing, monitoring and evaluating communication campaigns in natural resource management — agriculture, environmental sustainability — in Asia. I’m passionate about what I’ve been doing.
Devcom, mass comm and marketing communication use the same theories, principles and techniques. They only differ in their application. In devcom, the focus is to apply communication to achieve development such as the Millennium Development Goals — achieve universal primary education, improve health, reduce child mortality, promote gender equality, eradication of extreme poverty and hunger, combat HIV/AIDS, malari and other diseases, ensure environmental sustainability, and develop global partnership for development.
Devcom uses marketing communication and mass comm principles to promote positive social behavior or advance development practices through media campaigns meant to create awareness, change attitudes and improve practices in agriculture, environment, health, etc.
Sending your daughter to UA&P for a “masters in communication” degree is an excellent idea. Marketing communication is a field with wide application in the private sector and international development agencies.
November 19, 2008 at 5:43 pm
RobKSA
Thanks ma’am moni, I think I can call you mam now as I learned a lot from your answer. I now have a site that I can refer my daughter to in the future. Thanks again and more power!
November 19, 2008 at 6:51 pm
Monina Escalada
RobKSA, don’t call me ma’am moni, just moni. That’s the name I use in my Marketmanila comments. If you call me ma’am, you might have to sit for the midterm and final exams. Hahaha — moni
November 27, 2008 at 5:55 pm
adelyn llorca
hello,im adelyn llorca..a devcom student of cscst main campus cebu city.i just want to ask how am i going to be registerd here at this website ma’am?
November 27, 2008 at 5:57 pm
adelyn llorca
heheh hi ma’am..just dont mind me,i just wan to say that im so proud to be 1 of the devcom people..heheheh
December 4, 2008 at 7:30 pm
pearl hope
hi mam!
good day!
mam, we are very confused if what is quasi quali-quantitative and experimental qualitative interpretative all about ..
mam, can you give us a bit of information or idea on that matter?
we already search it in our library and on the internet access but, it cannot provide us the needed information that we are looking for ..
thanks! good day ^_^
December 4, 2008 at 7:54 pm
Monina Escalada
pearl hope, the web has a lot of information on experimental and quasi experimental designs as well as qualitative research. I used the search engine, meta crawler (www.metacrawler.com) and wrote: experimental designs, quasi-experimental designs, qualitative research, etc. and a long list of links appeared. For instance:
http://psychology.about.com/od/researchmethods/ss/expdesintro.htm
http://www.socialresearchmethods.net/kb/destypes.php
http://clem.mscd.edu/~davisj/prm2/exper1.html
http://www.csulb.edu/~msaintg/ppa696/696preex.htm
http://www.socialresearchmethods.net/tutorial/tutorial.htm
http://www.socialresearchmethods.net/kb/qual.php
December 12, 2008 at 9:49 pm
cel (habito) cadiz
Great work, Moni! Will recommend this site to faculty members and students at UPLB CDC. This opens up a good avenue for collaborative teaching (I’ve taken optional retirement from UPLB though, so am talking more on behalf of my colleagues.)
How often do you come over to LB? May we schedule you for a seminar at SEARCA?
December 13, 2008 at 2:08 am
Monina Escalada
Cel, what a pleasant surprise! Yes, please suggest this blog to your UPLB CDC students and colleagues. They should also post comments on some of the topics so we have a two-way interaction. Readers’ comments definitely amplify many of the issues covered in the various posts.
I seldom go to LB although I still do a lot of collaborative work with IRRI but that might change next year onwards coz we have an ADB project. I will let you know ahead of time if I’m going to IRRI so we can explore the possibility of a seminar in SEARCA. What topic will the seminar be so I can start thinking about it?
BTW, please inform your SEARCA colleagues of another useful blog: http://ricehoppers.net. Thanks. Regards to Mads and Offie.
December 31, 2008 at 3:23 pm
adelyn llorca
good day mam!
advance happy new year..
i am just confuse about our topic which is exploratory-qualitative-statistical research.i am already searching for it but still i cant find answer.do you have any idea about this mixed form of research mam?
December 31, 2008 at 4:03 pm
monina escalada
adelyn, perhaps your teacher is only referring to exploratory-qualitative research. Leave the statistical research aside coz that confuses the issue. If you Google qualitative research, you will find a lot of materials. Vist the “Links and Resources” of Devcompage and click on the links to social science research methods. You might find what you’re looking for.
January 2, 2009 at 2:02 pm
adelyn llorca
hi mam!
thank you so much for your reply…
I have already visited the sites that you have given to me mam and it really helps me a lot.mam is there a qualitative research that includes statistical?
January 3, 2009 at 9:15 am
monina escalada
adelyn, I’m glad to be of help. To find the information that you need on “qualitative research that includes statistical”, I Googled it and found this: http://mechanism.ucsd.edu/~bill/teaching/phil12/lectures/Observationalresearch.pdf
I have just posted something on “How to quantify qualitative research data”. Check it out.
January 15, 2009 at 3:58 pm
adelyn llorca
good day mam!
Again thank you for your help and patience.I have a problem regarding in opening the site that you have googled,i unfortunately cannot able to open it.
January 16, 2009 at 9:07 am
monina escalada
Adelyn, you are right. The link isn’t quite easy to open but I tried and after a while I succeeded. I have sent the pdf file of “Observational Research” to your email address. But check on “Links and resources” of Devcompage to find a lot more links to stuff on qualitative research. Good luck.
January 17, 2009 at 11:46 pm
aiko
gud evening mam. just wanted to let you know that if ever i have time, i always go back to your blog. i just came from a campus journalism workshop in tagaytay and my student won in photojourn (hahay salamat, la mausik ang money sa skul). there i told prof. ben domingo, who talked about the new trends in news writing, that these trends didnt surprise me at all because they are always what devcom practitioners are doing all of the times and he was amazed by what i told him. he said journalists should have devcom in their hearts to really deliver the goods.
btw, the new flag is so simple yet striking. the line representing soundwaves make it more appropriate, but i like most the side items arranged in increasing font sizes.
hope to see you soon mam!
January 21, 2009 at 8:13 pm
april love juanich
good evening mam!
I just want to thank you for answering some questions my classmate, as well as group mate Adelyn Llorca asked..,(though we find it quite difficult and confusing because of the sites or links which we need to open and scan for information with regard to our Group report/Powerpoint presentation : EXPLORATORY-QUALITATIVE-STATISTICAL Research…..sigh..)
By the way..I’m April Love Juanich, a 2nd year student of BS Dev.Com at Cebu State College of Science and Technology – main campus..classmate ko po si Pearl Hope (but she’s not my group mate) and Adelyn..
Thank you and God Bless po!
January 23, 2009 at 11:40 pm
monina escalada
April Love, you are most welcome. To succeed, you need to read, read and read. Good luck in your studies.
February 10, 2009 at 3:38 pm
adelyn llorca
good day mam!
Let me thank you again for your help with regard to our inquiries.it really helps us with our group report or powerpoint presentation and fortunately we found it successful with your help as well.
Thank you and god bless you always!
February 10, 2009 at 11:09 pm
monina escalada
Adelyn, you are most welcome.
February 13, 2009 at 3:22 pm
Md. Aminul Islam
Dear Moni
Today I am new in this site. I am really happy to see such kind of endevour that you have taken to help to those who are interested in reserach. However, i would like to take the opprotunity to introduce msyself: I am Md. Aminul Islam Mukul, a grduate student of Mass Communication and Journalism, University of Rajshahi, Bangladesh. I think, as a student of Mass Communication, i have lot of scope to contribute in enhancing the awareness level of communication channels like mass media as well as other information sources. When the capacity of the poor people, in perception of development information, delivered by the various communication channel, will be devloped the the real developenet will come to true in the developing country like Bangladesh. And here research is essential. That’s why I would like to develop my career in development communication and to enhance research skill. I think your valuable suggestions will help me.
Md. Aminul Islam Mukul
aminulmc@yahoo.com
February 14, 2009 at 8:49 am
monina escalada
Aminul, thanks for visiting Devcompage. Spread the word about Devcompage to your classmates.
February 14, 2009 at 10:49 pm
Md. Aminul Islam
Dear moni,
I would like to convey you thanks. However, i am preparing to conduct a research as a part of my accademic course. But i am confused in selecting research topic. Could you please help me by suggesting some field or problems wherein i conduct my research?
However, i think this is my duty to inform my classmates who are interested in development communication or research as i believe that knowledge/information is shared. As much as it will spreaded mandkind will be more benifited from it. Actually i am feeling harmonized in thought with you.
February 15, 2009 at 2:26 pm
monina escalada
Aminul, to come up with possible research topics, you need to read, read and read. Reading all posts in Devcompage is just the beginning. You need to read communication papers, journal articles, books, communication theses, etc. Also you need to think about the subject matter area closest to your heart. Devcom does not operate in a vacuum. To have impact, you need to work on a development problem or issue. Review the eight Millennium Development Goals and the many useful links that you will find along the way. After that, you will have a broader view of what development communication is and what you need to do your research on that can make a contribution to society or humankind.
I hope this helps. Keep in touch.
February 19, 2009 at 4:01 pm
adelyn llorca
good day ma’am
I would like to know the difference between a research proposal and a research study.
February 21, 2009 at 1:47 am
monina escalada
Adelyn, a research proposal is the plan or blueprint for a research study. It contains an introduction, review of literature, conceptual and theoretical frameworks, operational definition of terms, research design, methodology and references. In short, it describes what the researcher is proposing to do to find answers to his/her research question.
A research study refers to the scientific investigation conducted to find answers to a research question. It is the research proposal being implemented. To find an analogy in English grammar, the research proposal is in the future tense, the research study is the present tense and the research report is the past tense. Gets?
May 11, 2009 at 11:52 am
Corey
This has been the most helpful Devcom-related entity i’ve come across. This is what we, devcommunicators, need. Keep it up.
May 18, 2009 at 12:31 am
monina escalada
Corey, thanks. Devcompage is a service to humanity. Keep reading and spread the word about what you can get from and share with others through Devcompage.
June 16, 2009 at 10:29 pm
Jed Asaph Cortes
On January 21, 2009, April Love said that she, Adelyn and Pearl Hope are sophomores at CSCST. So I presume they are now 3rd year BS DevCom Students now as we are.
I was just wondering, how are they faring in the course? Coz I ran down through the comments and I noticed that they keep on asking questions about quali, quanti, etc.
A follow-up comment from any of these women would be great. Ma’am, if you also have an idea about their curriculum it would also be helpful in satisfying my curiosity.
http://jedcortes.wordpress.com/contact/
June 21, 2009 at 6:53 pm
pearl hope
hello Mr. Cortes !
with regard to your message last june 16, 2009 ,,
during that time, we had an urgent report about that topic , we hadn’t found any info in our library thats why we accessed this page and try our luck to asked ma’am Monina for a thorough explanation.
^_^ ..
God bless ..
June 16, 2009 at 10:30 pm
Jed Asaph Cortes
Thanks in advance!
June 17, 2009 at 3:51 pm
monina escalada
Jed, I just sent Adelyn and Pearl Hope an email to call their attention to your comment and your query. Let’s hope that they check their emails and reply to your comment.
I don’t have a copy of their BSDC curriculum. Perhaps the reason why they keep on asking questions about qualitative and quantitative research is that it was for an assignment. Their teacher was my student before. Recently, he sent me an email asking for teaching materials on interpersonal participatory development communication. I consulted my colleagues if there is a course like this. It turned out that what was needed was interpersonal communication stuff. As the request came when I was extremely busy, I directed him to Google it as teachers and students ought to have Internet searching skills.
June 21, 2009 at 7:00 pm
pearl hope
hi ma’am !
thanks …
take care .. God bless ..
June 21, 2009 at 8:41 pm
adelyn llorca
hi mr. cortes
tnx for ur concern..pearl hope is right we are really in the state of confusion at that moment, but don’t worry we are recovering now heheheheh.
tnx again! god bless!
June 21, 2009 at 8:43 pm
adelyn llorca
gud eve ma’am!
how are you?
tnx for the e-mail and everything…wish you good health and God bless you!
June 21, 2009 at 8:52 pm
monina escalada
Adelyn and Pearl Hope, thanks for your reply to Jed. You can send him an email at: jed_adc@yahoo.com. You might also want to check out the online version of their school paper, The Amaranth. Jed is editor and he did the layout – http://amaranthvsu.wordpress.com/
Take care.
September 1, 2009 at 3:56 pm
Fe G. Tagolgol
hi ma’am,good afternoon….
I have visited devcompage before but I never read these posted comments here…it is just now that I read them and I was surprised honestly upon knowing that your blog has more than 11,000 readers world wide within 6 months! I’ve read their comments and I was inspired to read more about devcompage…I’m just interested to know what inspires you to come up with this blog…..
By the way ma’am, about our next project, the Audience analysis survey,our group chose to do a survey about “telenovelas” both in GMA and ABS-CBN, we just want to clarify if we have to produce 30 questionnaires each.
Thank you ma’am..more power
September 1, 2009 at 4:33 pm
charis mae
good afternoon ma’am,
its my first time to give a comment in devcompage and its a great pleasure to share my views.
ma’am i found spss difficult. hope i could see some example and brief explanation of it here in devcompage. God bless and thank you ma’am.
September 6, 2009 at 6:13 pm
monina escalada
Charis Mae, you need to ask someone to show you how to use SPSS. Review your statistics first and ask Dianne Aguilar (graduate assistant) to show you how to do it. Devcompage won’t teach you that.
November 18, 2009 at 10:31 pm
Kristina Maries
Hello ma’m Good Day! I am a 2ndyr. BS Decvom student of Cebu State College of Science and Technology – main campus (CSCST-MC).
Actually, Pearl hope is my schoolmate and she referred me to you. She told me that maybe you can help me regarding my report in “Fundamentals of Science and Educational” subject. My report is about “Converging gaps and grey science communication”. Ma’am I don’t understand what is it all about. I surf the internet but it makes me confuse. I visited our library many times to check if there is a right references for the said subject. Unfortunately, i can’t find any. Ma’m can you give me some hint about my report or any references.
The previous batch of 2ndyr. students including Pearl Hope the reports was given by group but this time in our batch we have to report individually.
I will be reporting this next week Nov. 24, 2009 but i have to send my report before Nov. 23, 2009. That’s why i badly need your help ma’m. I don’t want to fail in this subject.
I am very glad that this page is existing. Thanks God and to you ma’m! GOdbless you and your family. ^_^