Entries categorized as ‘General’

Useful communication links and resources

October 21, 2008 · 4 Comments

Many readers have asked for links and web resources that can enrich their knowledge on specific areas in communication or beef up their literature review for a thesis.  A partial list of useful links, categorized by topic, can be found in the “Links and resources” page of this blog. The list will be constantly updated. If you know of useful links we can share with other readers, please drop a comment.

Nelfa Glova has posted a list of links to free-to-access sites: Check it out in Comments to this post.

Categories: General
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How to instill a love for reading books

October 1, 2008 · 11 Comments

Yesterday, a reader stumbled on Devcompage and wrote a comment which struck a chord with me on the critical importance of reading among students and the need for more readable books.  Here’s her comment:

I believe that teaching history should not only focus on discussion by the teacher, it is a story that needs to be read and experienced. So, to encourage our elementary students to read History and Science, we have introduced the Cornell Method of note taking prior to discussion and experiential activity. However, our students are having difficulty reading history texts; their readability is not appropriate for age and reading skills of students. If kids are not trained early to spend time reading, all the more difficult for them to pick this habit when they are in college.  I have noticed that kids love stories; they love to read as they enjoyed perusing books when in bookstores or during fairs. But, they enjoy fiction books more than non-fiction.
So, anyone who wants to help writing Philippine history in the elementary level?

Besides a conducive reading environment in the home, books need to be readable to match age and reading skills as Luisa has pointed out.  It is also essential that books are written in a more entertaining and educational style.

How did you develop a love for reading books? Did your parents play an influential role?  How can we instill a love for reading in the younger generation?  Please post your comments.

Categories: Evaluation of communication materials · General
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How to best gauge students’ learning

September 7, 2008 · 1 Comment

My post, “Do college students ever read their textbooks” drew a lot of comments from students who revealed that reading textbooks was at the bottom of their priority list. No wonder, the performance of several of my students during the recent midterm exam was dismal. Consider these midterm exam scores:  2/100, 8/100, 9/100, 22/100 and so on. It depressed me as I entered their scores in my course spreadsheet which later yielded seven failing grades.

Students explained that they were not used to my type of exam questions that required recall and application. They said, “What we reviewed flew out of the window the moment we read the exam questions.” Consider these:

Construct a semantic differential scale consisting of at least 5 bipolar indicators to assess audience feedback to the student publication, The Amaranth.

If you were asked to pretest Devcompage (http://devcompage.com), construct an instrument that will measure audience feedback with regard to the first four (4) measures of effectiveness. Emphasize how you will measure the extent to which the content of the blog can be understood.

I was softhearted so I gave a retake midterm exam to those who needed it to pass. I finished marking papers yesterday and they did pass.

If many students today are unable to answer exam questions that require application and analysis, what could be the reason? Is it because they don’t have effective study habits or time management? Is it the competing demands on a student’s time? On TV, there are game shows and telenovelas screaming for attention. The campus Internet cafe beckons students to update their Friendster, Multiply and Facebook accounts, there’s a video to watch on YouTube, and YM or Google chats to respond to. But, besides these usual culprits, other teachers also place undue demands on students’ time with projects that require them to work overtime, into the wee hours of the morning.

Besides exams and hands-on exercises, how else will teachers know that students learned something in their classes?  In our class, we had a mock focus group discussion and exercises in cloze procedure, Fog index, Flesch formula and SMOG test. But the midterm exam turned out to be the students’ biggest hurdle.

What are some doable and objective ways to measure your learning that will lead to fair, unbiased grades for everyone in class? Please post your comments.

Categories: General
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Do college students ever read their textbooks?

July 20, 2008 · 34 Comments

A few weeks ago, a former student touched base to inform me that he had gone to law school but he had a rude awakening. In law school, one has to read a lot, like his reading would begin at breakfast time until the start of his classes and resume during his off-class hours. It’s read, read and read. His regret was not having developed a reading habit in his undergrad years. I was stunned because in my classes there was always a reading list.

This feedback from my student gave me a sneaky suspicion that many college students do not read their textbooks or the reading list in their course.  I know because when I ask my students some basic questions in communication science, I get a blank stare, like from what planet did that idea come from?  The questions had to do with:  information exchange as a zero-sum phenomenon, economies of scale, information as a necessary but not sufficient ingredient for change, bullet theory or hypodermic needle model, ceiling effects and two-step flow hypothesis.

Like other university professors, I update my reading list in the development communication courses that I teach every semester.  I argue that a true-blue communication student should not graduate without having read the titles below:

Emile McAnany - Communications in the rural third world
Severin and Tankard - Communication theories
Adhikarya, Ronny and Posamentier, H.  - Motivating farmers into action:  how strategic multi- media campaigns can help
Everett Rogers - Diffusion of Innovations
Schramm and Roberts - Process and effects of mass communication
Schramm, Wilbur - Mass media and national development
Daniel Lerner - The passing of traditional society
Manoff. R. K. - Social marketing
National Cancer Institute - Pink book-Making health communication programs work

In this computer age, do college students ever read their textbooks? If they don’t,  what books do they read?

How can students be motivated or coerced to read the required reading list? Any ideas? Post your comments.

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UP Diliman Journals online - free access!

July 16, 2008 · No Comments

Lest the online journals from the state university of the Philippines are overlooked, I’m featuring them here so you can check them out. The University of the Philippines (U.P.) Diliman Journals Online is a free online service exclusively offered to U.P. Diliman journals. It brings together all the U.P. Diliman journals in a single repository; widen their dissemination and visibility online; and provide journal editors with a convenient means of implementing the editorial process.

There are eight journals hosted by this service and you can register for free access. Among these are:

Science Diliman - an internationally refereed semi-annual journal of pure and applied sciences.

Social Science Diliman - a refereed semi-annual journal for the social sciences. It bilingual (English and Filipino) and both disciplinal and multidisclipinary.

Plaridel - a refereed biannual journal published by the University of the Philippines College of Mass Communication (UP CMC). Articles may focus on any aspect of communication and media. Review of a book, film, website, TV, or radio program may also be submitted.

Diliman Review - one of the refereed journals of the College of Arts and Letters, the College of Social Sciences and Philosophy and the College of Science, University of the Philippines, Diliman.

Kasarinlan: Philippine Journal of Third World Studies - an international refereed journal published twice a year. It provides a forum for critical and interdisciplinary perspectives on the Philippines and the Third World with special reference to political economy.


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What is a peer-reviewed journal

July 2, 2008 · 1 Comment

Those of us working in publish or perish environments, such as advanced research institutes and universities, are conscious about getting published in peer-reviewed or refereed journals. In our university, to get tenure or permanency, a key requirement is to have at least two publications in a peer-reviewed journal. However, some faculty members who are unable to get their work published in such journals would insist that the definition be stretched to include papers in conference or workshop proceedings. Although the rules are firm on “refereed publications only”, they would argue that their paper has undergone review from the workshop organizers. Can a paper in a conference proceedings be considered peer-reviewed?

In the academic ranking of world universities, two of the major criteria are: the number of times articles written by researchers or faculty members of a university are cited in the footnotes or bibliographies of Institute for Scientific Information (ISI) journals. Thomson Reuters has a master journal list of journals covered in the scientific databases.

So what is a peer-reviewed journal anyway? A shallow web search will turn up definitions provided by university libraries around the world. Consider these definitions:

The glossary of library terms of St. Catherine’s College provides a range of definitions for these terms:

Journal-A work that is published at a regular interval, under the same title, and is intended to appear indefinitely. Journals are often published by a society, association, or institution and contain articles about research carried out in a particular subject area. Journals are often intended for a scholarly audience. Journal articles usually undergo some kind of review before being accepted for publication. Journals may be described as:

Refereed Journal-Journals that contain articles that have been reviewed by a panel before being accepted for publication.

Peer reviewed journal-Journals that publish articles only after they have been examined by one or more experts in the field with which the article deals.

Here’s the Florida State University Libraries’ definition:

Peer reviewed or refereed journal: a journal in which articles have been evaluated by an independent expert or experts in the field of research before acceptance for publication (see refereed journal).

The Laurier Library of Canada defines it as:

Peer reviewed journal: Peer reviewed or refereed journals contain articles that have been evaluated by experts in the field before publication.

Read more …

Categories: General
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Philippine journals online - free access!

July 2, 2008 · 3 Comments

Twenty-three journals are now available on the new Philippines Journals Online website. Philippines Journals OnLine (PhilJOL) is a service to provide access to Philippine published research, and increase worldwide knowledge of indigenous scholarship. This initiative is supported by the International Network for the Availability of Scientific Publications (INASP).

Before you scroll down the list and click on the links to these 23 journals, take note that there is a University of the Philippines (U.P.) Diliman Journals Online which is a free online service exclusively offered to U.P. Diliman journals. Check it out and you can register to use its service.

Asia-Pacific Social Science Review - is an internationally refereed journal published biannually by De La Salle University-Manila, Philippines.

Augustinian - Published by the University of San Agustin, this journal is inviting scholars in the field of education, governance, history, languages, literature, media studies, psychology, and philosophy to submit papers for publication.

Budhi: A Journal of Ideas and Culture - A refereed journal providing a cross-disciplinary and cross-cultural forum for the free exchange ideas, theoretical viewpoints, and methodological approaches that define and further develop the practices of thought in the fields of philosophy, theology, literature, culture, the social sciences, and the arts.

DLSU Business & Economics Review - publishes high quality theoretical, empirical, and methodological research in the fields of accounting, business management, commercial law, economics, finance, and marketing.

Far Eastern University Communication Journal

Far Eastern University English Language Journal

Ideya - A Journal of the Humanities published by De La Salle University-Manila, Philippines.

Journal of Research in Science, Computing and Engineering - This journal is published by De La Salle University-Manila.

Kritika Kultura - A refereed electronic journal of literary/cultural and language studies

Loyola Schools Review - This is a refereed journal, published annually by the Office of Research and Publications of the Loyola Schools of the Ateneo de Manila University.

Malay - is a multi-disciplinary journal published biannually by De La Salle University-Manila, Philippines, in the Filipino language. The journal accepts articles on any field of study, as long as these articles are written in Filipino. The journal provides an outlet for the scholarly research of academics writing in that language.

Mindanao Law Journal - published by the Ateneo de Davao University. It is an effective research tool for practicing lawyers and students of the law. It publishes analytical articles and commentaries on legal issues affecting Philippine society written by Mindanao Law professors, judges, and legal practioners.

Philippine Computing Journal - Founded in 2005, the Philippine Computing Journal (PCJ) is the official publication of the Computing Society of the Philippines (CSP). It appears twice yearly and publishes original peer-reviewed papers in computing (including computer science, computational science and engineering, information and communications technology, computer education and allied disciplines).

Philippine Information Technology Journal - A refereed journal on all areas of information technology. Published by the Computing Society of the Philippines (CSP) and the Philippine Society of Information Technology Educators (PSITE). E-mail: infotechjournal@gmail.com, Website: http://www.math.admu.edu.ph/pitj

Philippine Journal of Neurology

Philippine Journal of Psychology

Philippine Journal of Public Administration

Philippine Population Review - the official journal of the Philippine Population Association. PPR features articles related to population, reproductive health, and other developmental issues in the Philippines.

Philippine Sociological Review - a forum for sociologists to explore and analyze issues regarding Philippine society and culture.

Philippine Studies - a forum for the dissemination of research in the humanities and social sciences, the expression of scholarly views on various aspects of Philippine life, and the pursuit of friendly and constructive debate. Founded in 1953, it is published quarterly by the Ateneo de Manila University.

Tambara

The Asia-Pacific Education Researcher - publishes articles that lead to the understanding and/or improvement of educational processes and outcomes, using various research methods employed in the different academic areas.

University Belt Consortium Research Journal

Categories: General
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How to mine the invisible web

June 16, 2008 · 8 Comments

With students back for first semester classes in our part of the world, Internet cafes are abuzz with students doing their literature search for assignments, term papers, or thesis review of literature. At the moment, the most popular search engine appears to be Google. As of June 14, 2008, the estimated size of Google’s index is about 20 billion web pages, making it the largest crawler-based search engine, based on reported numbers.

So you think that with an Internet search engine like Google or Google Scholar, you’ve done a comprehensive review of all available information, besides those articles which are pay-per-view or for paid subscribers only. Think again. Studies have shown that the hidden web has as much as 500 billion web pages.

Search engines crawl only a small portion or the shallow part of the web. “Invisible web” or deep web refers to information available on the world wide web but is not accessible to general all-purpose search engines. Some materials hidden from the usual search engines include dynamic content, unlinked content, private web, and limited access content.

How to find the invisible web

To search the invisible web, here’s a list of some notable databases that we should check out (see Robert Lackie’s “Those Dark Hiding Places: Invisible Web Revealed, Wendy Boswell):

  • Librarians’ Internet Index - websites you can trust
  • FindLaw - “The highest-trafficked legal Web site”
  • About.com
  • Direct Search site put together by Gary Price
  • Invisible Web Directory -put together by Gary Price and search guru Chris Sherman. This site is a directory of searchable databases, organized by subject
  • Resource Discovery Network - has resources mostly from the United Kingdom, and is extremely well-organized and very searchable
  • InfoMine - an incredible resource that at last count included over 100,000 links and access to hundreds, if not thousands, of databases
  • Virtual Library
  • Intute - a free online service providing access to the very best Web resources for education and research.
  • Internet archive - a digital library of internet sites and other cultural artifacts in digital form.
  • Beaucoup! - a search spot to help search the invisible web.
  • Digital Librarian - a librarian’s choice of the best of the web.
  • ScienceResearch.com - A portal allowing searchable access to numerous scientific journals and databases.
  • Agricola Database - provides citations to agriculture literature.
  • Energy Citations Database - provides free access to science research to over 2.3 million science research citations.
  • Envirofacts - EPA’s one-stop source for environmental information.
  • Plants Database provides standardized information about the vascular plants, mosses, liverworts, hornworts, and lichens of the U.S. and its territories.
  • PlantFacts - an international knowledge bank and multimedia learning center on plants.
  • Window to My Environment database - provides a wide range of federal, state, and local information about environmental conditions and features in an area of your choice.

Categories: Development communication · General
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A tool kit for new graduates

March 18, 2008 · 15 Comments

Today’s headline story on ABS-CBN Interactive (abs-cbnNEWS.com) is quite bleak for those planning to join the workforce. It reports that in January 2008, there were 4.2 million jobless Filipinos, almost the same level as last year, according to the latest labor force survey of the National Statistics Office (NSO). Those seeking more work fell slightly from 12 million to 10.8 million.

Yet, in a few weeks, our devcom seniors will graduate and hope to join the workforce. As they are close to the finish line in getting their thesis manuscripts approved, passing their clearance, planting trees, singing the university hymn, and doing countless tasks needed for graduation, we have designed a workshop to help them get ahead despite the dismal employment figures. It is aptly titled, “Finding a job and keeping it.”

In this workshop, we aim to teach the following:

Finding a job and keeping it

Job search – online, classifieds, interpersonal sources

Writing the job application letter and CV/resume

Preparing for the job interview

During the job interview – dress code, typical interview questions

Starting your job – knowing the organization and its customers, work ethics, getting along with the boss

Staying on the job - work attitude, on-the-job interpersonal relations

During this workshop, our students will write their generic job application letter and curriculum vitae (CV) so that they are well-prepared when they step out of the university.

In the past, I have always advised our seniors to list their skills in their CV in lieu of job experience. This seems to work as it informs the potential employer that the job applicant may not have the requisite work experience but he has a slew of relevant skills. To identify what skills they have, I ask each student to list down the communication courses they took and recall the skills that they have acquired.

For instance, a communication graduate might have skills in the areas listed below. The list is going to be long so it is best to group them, depending on one’s area of specialization. Alternatively, the devcom job applicant should position his/her skills according to the job qualifications sought for. The key is to be honest about one’s professional or technical skills.

Communication skills

1. Design and implementation of media campaigns for a social product - adolescent reproductive health, smoking cessation, solid waste management, environmental issues
2. Development and pretesting of audience survey questionnaires
3. Processing and analysis of survey data using statistical programs
4. Development of a social science or communication research proposal
5. Design, implementation and analysis of audience surveys and opinion polls
6. Pretesting and field evaluation of prototype communication materials
7. Production of radio spots and dramas
8. Design, implementation and assessment of a school-on-the-air, drama and other radio formats
9. Nonlinear editing of broadcast programs
10. Writing articles for various audiences
11. Start-up and maintenance of an online newsletter
12. Application of Web 2.0 tools for nonprofits, social change, etc.

There are many other job-related skills in devcom that are not on the list above. I’d like readers’ suggestions on the following:

1. What other essential skills need to be included to land a job?
2. What impressive CV or resume formats do you know and care to share with the graduates?
3. What job application experiences do you have that the new graduate can learn from?

Please post your comments. That graduate will surely benefit from your advice.

Categories: General
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A tribute to graduating students

March 6, 2008 · 11 Comments

After graduation in April, each of you will enter a different world. As you will discover, there will be a lot of excitement, happiness, rewards, frustrations and challenges along the way.

Just before my son’s graduation, he attended a retreat where he was asked to give an inspirational talk to his classmates. Here’s what he wanted to say which I saw in his blog. I’m posting it here with his permission.

Over the moon
Feb 22, 2007

I didn’t want to go to the retreat, I told Mrs Saulog, my clinical instructor. My reason mainly was that my classmates are going through a totally different phase right now, much different from what I am. How could they understand what I’m going through, I reasoned.

I remember when I was driving on my way to my French class one rainy afternoon. I was 25 years old and suddenly, without warning, quarterlife crisis hit me. It hit me with such a great impact that I stopped attending my classes at Alliance Francaise because I felt that everything that I was doing should be for the attainment of a greater goal. Should be, because it seems that although I had accomplished a lot by that age, I didn’t have focus. Instead of moving up vertically career-wise, I was full speed horizontally. And so she said that maybe I do need to go to that retreat because I had a lot to share to my classmates who really haven’t seen the real world, who all were idealistic, who all believed they were all ending up in the United States in the future, who all think that the struggle in school is the biggest struggle in life, who all believed that the only way to get what they want was to be independent but at the same time too afraid to live away from their parents and finally those who experienced “taking chances” only in their love life. But I failed. Half of the group went back to their rooms by the time it was my chance to share something and even I was half asleep already, tired from walking up and down a rugged terrain just to see a cemetery for nuns and priests.

A few days ago, I heard from my mom that my aunt in the States was criticizing my cousin’s delay in passing the NCLEX as well as other decisions she made in life. It reminded me of what I wanted to say back then at the retreat. I remember just saying believe in yourself and never got to explain.

I told my mom that my cousin shouldn’t let things like that affect her. Whatever other people tell you about you should not define you. You should not let other people set your limits. Do not believe others if they tell you about your capabilities. You should listen to yourself–discover your own limits, improve yourself and do not let other people fight your battles for you.

When I was in my early teens, I knew I was better off than most people financially back in the province because I didn’t come from a family whose parents bred like rabbits. Both my parents worked and on my fourth grade, we got rid of our maid and started living like an efficient nuclear American family. I knew a lot of people were envious but I had the common teen need of being accepted by my peers. Since I had everything, I had to compensate by doing poorly academically. And I remember being ugly–close to the point of feeling like having a genetic aberration especially because I was tall, fat, with big puffy cheeks, with clothes that didn’t fit, pimples all over the place, weird voice… I remember people being nasty to me telling me I was going to be fat forever, etcetera. The A group in my class didn’t want to include me in their get-togethers. When I was much younger, they didn’t want me joining their teams in whatever childhood games they used to play because I couldn’t run fast enough and some didn’t even want to talk to me and ignored me when I tried to talk to them. There was this classmate of mine who even had this need to whisper to me, “You’re so fat, you’ll never lose weight, you’re just a hopeless case.”

Now, if I believed in those people, maybe I’d still be where I was 10 years ago. So when people talk behind my back, that’s okay with me. Opinions are opinions. People talk shit about other people all the time. Even my close friend will not find me perfect so when they talk about my imperfections, I think that’s pretty understandable. I keep on telling this to my friends who get angry whenever they hear someone saying things about them. “It only matters if you believe it’s true.”

Categories: General
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