2. For Edik, nice idea. However, when visual artists are consulted as to how to improve a logo, they don’t dismantle it and build it up again according to their own taste. That would be impolite. The familiarity is still considered despite aesthetic shortcomings. Moreover, brush renditions of plant hoppers are difficult to execute, and distribute as a logo. However, it’s still a nice idea.

3. I disagree with RobKSA as to how he/she interprets/associates color change with the achievement of balance. A graphic artist once said that it’s very unsafe to pick out meanings out of thin air. There are Professional Color Psychology Matrixes that are tested and proven in the visual market. Here, colors are associated with temperaments, meanings, moods, principles and even academic fields, depending on the situation, be it cultural, academic, etc.

regards,
Mengistu

Devcom, mass comm and marketing communication use the same theories, principles and techniques. They only differ in their application. In devcom, the focus is to apply communication to achieve development such as the Millennium Development Goals — achieve universal primary education, improve health, reduce child mortality, promote gender equality, eradication of extreme poverty and hunger, combat HIV/AIDS, malari and other diseases, ensure environmental sustainability, and develop global partnership for development.

Devcom uses marketing communication and mass comm principles to promote positive social behavior or advance development practices through media campaigns meant to create awareness, change attitudes and improve practices in agriculture, environment, health, etc.

Sending your daughter to UA&P for a “masters in communication” degree is an excellent idea. Marketing communication is a field with wide application in the private sector and international development agencies.